For would-be entrepreneurs interested in starting a licensed cannabis business within the state of NJ. This is a discussion about the preparations a potential business license applicant needs to undertake including knowing which business class they would like to enter in, at what scale, and in which municipality. The answers to these first three questions ultimately play into whether the applicant can get local approval from their municipality, real estate purchase or lease, as well as start-up costs and operational needs. The talk is a high-level overview of the business license application process in NJ. How to build a winning team, different strategies for market entry, and the hallmarks of winning application and the steps needed to be taken in order to ensure this success.