Session Abstract
New companies in the cannabis space may not have the experience or marketplace knowledge to develop their own recipes and product lines and are turning more than ever to Licensing as a way to bring brands and products to market. The cannabis industry is fast-paced and even companies that were once on top, with the most popular products, need to stay relevant in the industry by understanding technology trends in Manufacturing, Cultivation, and Retail. How to locate opportunities, analyze the value, and how to approach technology licensing in the cannabis market will be covered including case studies and practical examples on how to create value for your enterprise through brand and product licensing.
