No One Grows Alone, How Sales Can Save Craft Cannabis

Session Abstract

While everyone in the cannabis industry fights to end the stigma around cannabis, stigmas in the cannabis industry continue to hold businesses back. This session will break down the efficacy of current sales models, analyze why things need to change, and show exactly how companies can shift from making sales to survive to embracing professional sales to thrive. She will break the stigma of sales and show why sales need to be the second priority of every cannabis producer. Audience members will leave with both a new mindset around their sales strategy and practical applications they can use immediately to improve revenues and strengthen their brands.