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Measuring for Success; Mastering Google Analytics & Webmaster Tools

Session Abstract

Google Analytics and WebMaster are vital tools to your modern marketing strategies. Google Analytics helps give you insight on how your site is performing through reports generated from your site and other apps. Webmaster tools are specifically geared toward helping you manage your website in Google’s search results.

During this keynote session, you will learn all about these tools and how they are used to measure the success of your various marketing campaigns.

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