Session Abstract
Looking to increase your engagement and see more sales? Join our Calls to Action session and learn how the experts maximize actions. Calls to Action (CTAs) are a marketing strategy where an element in your content is intended to make your viewer perform a specific act.
Some examples of CTAs include a button in an email, a “click on the following link” line in a social media post, and more.
In this session, you will learn:
- What is a Call to Action (CTA)?
- Where You Can Use CTAs
- Measuring the Value of Various CTA’s
- Optimizing CTA placement in User Paths
- Pitfalls to Watch For
- Examples of Successful CTAs
- And More!
