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Focused on Calls To Action: Chat, Phone, and Forms

Session Abstract

Looking to increase your engagement and see more sales? Join our Calls to Action session and learn how the experts maximize actions. Calls to Action (CTAs) are a marketing strategy where an element in your content is intended to make your viewer perform a specific act.

Some examples of CTAs include a button in an email, a “click on the following link” line in a social media post, and more.

In this session, you will learn:

  • What is a Call to Action (CTA)?
  • Where You Can Use CTAs
  • Measuring the Value of Various CTA’s
  • Optimizing CTA placement in User Paths
  • Pitfalls to Watch For
  • Examples of Successful CTAs
  • And More!
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