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Content Marketing; Using Your Content for Lead Gen

Session Abstract

Looking for better ways to generate new leads and increase your sales? Join our Content Marketing session and learn how to make your content work. Content marketing is a strategy that utilizes the creation and distribution of online materials that does not specifically mention a product or service, but creates interest in topics related to a brand.

In layman’s terms, content marketing is the use of relevant content that attracts and retains an audience by creating interest in your brand through education and not through directly selling your products or services.

Some examples of Content Marketing are blogs, white paper generation and distribution, social media posts, videos, and more.

In this session, you will learn:

  • What is Content Marketing
  • The Different Types of Content Marketing and Advantages of Each
  • How to Implement Content Marketing Strategies
  • Technical Writing 101
  • Pitfalls to Watch For
  • Examples of Successful Programs
  • The Advantages of Working With an Agency on Your Strategy
  • And More!
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