Anthony’s career has spanned many industries and roles, from Operational and Cost Accounting in factories and wholesale environments to landscaping and even dairy farming. He made his way from South Africa where he grew up in a family of entrepreneurs to NJ where he lives with his wife and 3 children. In all his roles he was able to see problems and opportunities everywhere. His persistent and curious nature kept him occupied in many operational issues outside of his official role – where there was a problem affecting business he set about fixing the process.
In 2020, looking for a more independent lifestyle Anthony began exploring going into business for himself. Being fascinated by the miracle of getting a plant out of a little seed and finding an affinity in cannabis (dagga as it’s called in SA grew everywhere incl. his brother’s bedroom) he purchased a 6 yo horticulture equipment and supply business looking to serve a new and old breed of growers. He has used his problem solving skills from various roles to bring a higher level of service to his customers.
In this journey he has visited grow facilities and trimmer factories to learn everything he could about the process and the best equipment to get the job done well. Anthony spends many hours on the phone learning about the problems growers experience in their grow and advising them on the best equipment for the job.