Cannabinoid Medicine: Knowing the Health Benefits for Your B2B Clients

Session Abstract

While everyone in the cannabis industry fights to end the stigma around cannabis, stigmas in the cannabis industry continue to hold businesses back. This session will break down the efficacy of current sales models, analyze why things need to change, and show exactly how companies can shift from making sales to survive to embracing professional sales to thrive. She will break the stigma of sales and show why sales need to be the second priority of every cannabis producer. Audience members will leave with both a new mindset around their sales strategy and practical applications they can use immediately to improve revenues and strengthen their brands.

There are endless CBD companies for your clients to choose from. So how do you influence them to buy your product? Know the medical information that makes your product stand out. This presentation will delve into the health benefits of cannabinoids and terpenes to better assist your clients in choosing and creating cannabinoid products.

Through thought-provoking questions and the latest research:

  • Review the essentials of ECS and medical cannabis
  • Discuss the specifics of cannabinoids and terpenes and what makes medicinal products unique
  • Display the ethical values that make you a trusted partner for your new clients.