Media Sponsors

Accurately Measuring Results

Session Abstract

Looking to accurately keep track of the results of your sales and marketing efforts? Join our Accurately Measuring Results roundtable and hear from the experts. Accurately measuring results is the number one way to ensure your budget is not being wasted on low-performing marketing campaigns or products.

In this roundtable, we will discuss:

  • ROI Methodology and How to Track It
  • Various Metrics You Could/Should be Tracking
  • Key Factors to Watch in Google Analytics and Google Webmaster Tools
  • How to Implement A/B Testing for Your Marketing Strategies
  • Pitfalls to Watch For
  • Ip Identification Programs
  • Examples of Successful Programs
  • The Advantages/Challenges of Working With an Agency on Your Strategy
  • And More!
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