Jeff Booker

Jeff Booker

Jeff Booker

CannaCoverage, Chief Operating Officer

Professional Summary

A 27 year veteran of the insurance industry, Jeff has worked with diversified businesses, non-profit organizations and public entities to provide tailored insurance and risk management consulting services. His diverse background and experience within our organization allows him to leverage the right resources for an engagement while coordinating teams of specialized experts for the purpose of creating better financial and non-financial outcomes for all stakeholders.

A New Jersey native and life long resident, Jeff co-founded CannaCoverage with Nichelle Santos because they saw a need to bring experienced, best in class insurance and risk management consulting to the cannabusiness space.

Leveraging his extensive experience in community and government affairs Jeff is uniquely position to deploy the CannaCoverage team to help cannabusinesses protect their investment and enhance their profitability.

Dedicated to giving back to his community, Jeff serves as a member of the Boro Council in Sea Bright, NJ where he serves as Chair of the Finance, Insurance and Grants Committee.  He also is a board member of the National Forum For Black Public Administrators (NFBPA)-NJ Chapter and 180 Turning Lives Around.  

Jeff was named as the 2021 Co-Corporate Citizen of The Year Award by the NFBPA for engaging in exemplary collaborative public and private partnerships during these extraordinary times. 2020 was a year that affirmed our resilience and our commitment to our clients, with business community partners and the surrounding non-profit communities. Now Jeff is proud to strategize a path forward in resiliency and sustainability in the cannabusiness industry.

From the impact of a global pandemic, to an overdue reckoning with racial inequality, the events of the past year provided us with important opportunities to bring our CannaCoverage mission and core values to life.