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The 29 Dominating Web Design Trends for 2023

Consider these web trends for 2023.

According to HubSpot:

Web design is an important part of any marketer’s 2023 plan. Your website houses the information your customers need to learn about your product and make a purchase. Regularly updating your website with cutting-edge web design trends can help your business stand out in crowded cyberspace.

Experimental navigation, scrolling effects, and kinetic typography are just a few ways you can level up your website. Check out the full list of trends that will dominate websites in 2023.

  1. Experimental Navigation
    When we discuss experimental navigation, we’re talking about the navigation patterns that subvert the traditional, which is all-caps navigation on the top of the screen in a sans serif font.) Instead, experimental patterns move in a more creative direction, generating visual interest and guiding users to navigate the site in a specific manner.
  2. Scrolling Effects
    Scrolling effects — animations triggered by scroll action — create more dynamic web experiences, which is why they’re arguably one of the most popular trending web design elements this year. These are increasingly used on interactive websites to intrigue readers to keep scrolling, signify a break in content, and create a three-dimensional experience.
  3. Kinetic Typography
    Kinetic typography — or moving text — is an animation technique that gained momentum in the 60s when feature films began using animated opening titles. You can use it for a similar purpose in website design to immediately grab the visitor’s attention once they land on the homepage.
  4. Drag Interaction
    Gone are the days when users don’t have control over their experience on your website. Because drag interactions are designed to mimic an actual, physical action, they essentially allow visitors to pick up and move objects on the screen. This type of gesture interaction is gaining momentum with more websites. It’s an especially popular option if you have an ecommerce or portfolio site.
  5. Structured Typography
    More and more companies are using structured typography to headline their home pages. In a post-pandemic world, consumers crave structure and stability — both of which structured typography is reminiscent of. (Think: All capital letters and strong, solid shapes.)
  6. Cinemagraphs
    Motion is the name of the game in web design trends in 2023 — and cinemagraphics are no exception. Cinemagraphs, high-quality videos or GIFs that run on a smooth, continuous loop, have become popular to add movement and visual interest to otherwise static pages.

While full-screen loops were more popular in the past, this year you’ll see smaller animations sprinkled throughout complex layouts. The addition of these cinemagraphics draws the eye and helps your readers keep scrolling.

  1. Brutalism
    Some designers opt for more eclectic, convention-defying structures to stand out in a sea of tidy, organized websites. While it can seem jarring at first, many popular brands are now incorporating brutalist elements.

Brutalism emerged as a reaction to the increasing standardization of web design and is often characterized by stark, asymmetrical, nonconformist visuals, and a distinct lack of hierarchy and order. In other words, it’s hard to describe, but you know it when you see it.

  1. Colorful Gradients
    From Instagram to websites to advertisements and beyond, chances are you’ve seen your fair share of gradients in the last few years. Gradients have been all the rage lately, and 2023 is no exception. Last year, gradients were largely monochromatic. This year, they’re getting a makeover: Multi-colored gradients are in.
  2. Layering
    Layering images, colors, shapes, animations, and other elements add depth and texture to a site that doesn’t have a lot of text.
  3. Text-Only
    In 2023, web designers will be embracing minimalist design. Some are experimenting with cutting out images and prominent navigation sections altogether, relying on a few choice lines of straightforward text to inform visitors about their company.
  4. Animated Illustrations
    More companies are turning to illustrators and graphic artists to create bespoke illustrations for their websites because it’s one of the latest web design trends. “Illustration works well to convey more complex ideas that lifestyle photos aren’t always able to capture,” Kendra Pembroke, a Visual Designer at Red Ventures said.

These illustrations are often animated to add interactivity.

  1. Ultra-minimalism
    Taking classic minimalism to the extreme, some designers and agencies defy conventions of what a website needs to look like, displaying just the bare necessities. This trend of web design, known as “ultra-minimalism,” can be great for the user experience and load times.
  2. Mixing Horizontal and Vertical Text
    Freeing text from its usual horizontal alignment and placing it vertically on a page adds some refreshing dimension.
  3. Geometric Shapes and Patterns
    Whimsical patterns and shapes are popping up more frequently on websites, adding some flair to a landscape otherwise ruled by flat and material design.
  4. 3D Design
    This year, website design is huge on creating an immersive experience for the site visitor. That’s why 3D artwork is gaining momentum.

The latest product from Adobe (3D Modeler) makes it easy for anyone to explore 3D design. The most industry-popular 3D modeler is Maya, but this takes some more expertise. Blender is also a great option as it is a free 3D design software tool.

If you want to include a 3D design on your website but are overwhelmed by the scope of the project, there are lots of freelance 3D modelers on Fiverr and UpWork.

This style has hints of Japanese Kawaii, a culture of cuteness that focuses on childlike objects and pastel coloring.

  1. Overlapping Text and Images
    Text that slightly overlaps accompanying images has become a popular effect for blogs and portfolios.
  2. Broken Grids
    While grids are arguably the most efficient way to display text and images, broken grids continue to make their way into mainstream sites and offer a change-up from the norm.
  3. Organic Shapes
    Sharp edges are out, and curved lines are in. Organic shapes are set to dominate web design in 2023. “Organic shapes can help add some playfulness without affecting the way the information is displayed,” Pembroke said.
  4. Web Textures
    Web textures are background images that visually resemble a three-dimensional surface. When you use them right, you can use web textures to immerse visitors in your website by engaging tactile sense.
  5. Grid Lines
    Grid lines began cropping up in 2022, and with good reason — they give site visitors a feeling of order and simplicity. Adding grid lines makes your website easier to digest while adding a modern, visually interesting aesthetic.
  6. Y2K Inspired Design
    The resurgence of the Y2K aesthetic that started in 2020 is here to stay for at least a bit longer. In 2023, you will see websites adding nods to the coveted Y2K style to evoke a sense of nostalgia.
  7. Scrapbook Aesthetic
    If you need more proof that website visitors are leaning into nostalgia, consider that the scrapbook aesthetic is coming back in 2023. But this isn’t the same scrapbook aesthetic we saw popular in the early 2010s when this web design trend emerged. Today’s scrapbook aesthetic is an updated, buzzy version.
  8. Gamified Design
    Gamified design is everywhere in 2023, making it one of the most prevalent website design trends this year. Gamification is an excellent idea because it adds an element of human emotion for visitors. For instance, when they arrive on your site, they have the experience of engaging with your content in a unique, memorable manner.
  9. Emphasis on Product Photography
    2023 is the year of product photography reigning supreme for ecommerce websites. From beauty companies to clothing brands and beyond, product photography will be front and center in 2023.
  10. Pastel Colors
    It is predicted that pastel colors will dominate 2023 website design. Pastels are bright, warm, and whimsical — a powerful reprieve from the bleakness of the early 2020s.
  11. Minimal Vintage
    In their report, InDesign Skills claims that minimal vintage will be an important graphic design element in 2023. Similar to minimalist styling in print design, minimal vintage focuses on a retro color palette and type style.

Minimal vintage might not instantly look old-school. Rather, it subtly nods to different decades of yesteryear.

  1. Goofy Sans Serif Typography
    Goofy sans serif typography is ideal for brands that want to show they are fun-loving and not too serious. This optimistic typeface is cartoon inspired with a touch of retro fun.

When including Goofy sans serif typography in your content or on your website, be sure to let it be front and center, so it doesn’t have to compete with other elements.

  1. Sci-Fi Inspired Design
    With movies coming out this year such as Dune: Part Two, Rebel Moon, and Transformers: Rise of the Beast, there’s no doubt that sci-fi is going to have a moment in 2023. Sci-fi design is a nod to futurism, which is what we anticipate will happen.

This is a trend that can both catch your viewer’s attention while also positioning your brand as firmly modern. Sci-fi-inspired design is especially useful for tech brands, as technology and science are key elements of this trend.

Bright colors and metal tones can help you achieve this look, but don’t be afraid to add a hint of 80s retro to really seal the deal.

  1. Natural and Organic Textures
    Natural textures make a great background for a fun but simple font. Choose natural textures that relate to your industry and help your viewer envision your products.

Natural textures can also position your company as eco-friendly or a business that cares about natural resources.

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