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2023 WebTech Conference Seminar Agenda

Tuesday, August 22, 2023
Conference Hours9:00 AM – 5:45 PM PST
Networking Mixer6:00 PM – 8:00 PM PST
Wednesday, August 23, 2023
Conference Hours9:00 AM – 4:45 PM PST

9:00AM – 11:30 AM
Continental Breakfast and Coffee in Lounge
WebTech Marketing Lounge Sessions

10:00 AM – 5:45 PM
Floor Open

Keynote Session Over Lunch

12:00 PM – 1:30 PM
Best Practices of Website Design to Maximize SEO

Did you know that the design of your website can impact the Search Engine Optimization of your site? Join our Keynote Session to learn all about how to design your website to optimize your SEO and how to not fall for common design mistakes.

Gavin Siver

Gavin Siver

President,
Emerging Industry Professionals

Programming
Cyber Security
Cloud Computing
Scott Wynn

Scott Wynn

National Sales Manager,
Emerging Industry Professionals

Sales
Agency
Website Updating
Fred Siver

Fred Siver

President,
TotalWeb Partners

CRM Integration
Website Design
Search Engine Optimization

1:00 PM – 6:00 PM
Exhibitor Lounge – Round Tables 1-6 – Cash Bar

2:00 PM – 5:45 PM
Breakout Sessions

Breakout Room 1 – The Basics of Online Marketing

Scott Wynn

Scott Wynn

National Sales Manager,
Emerging Industry Professionals

Sales
Agency
Website Updating
Devin Priester

Devin Priester

General/Production Manager,
TotalWeb Partners

Website Design
ECommerce
Search Engine Optimization
John Fales

John Fales

Website Project Coordinator,
TotalWeb Partners

Google Analyttics
Search Engine Optimization
Website Design
Meghan Christian

Meghan Christian

Social Media Coordinator,
Emerging Industry Professionals

Content Marketing
Email Marketing

2:00 PM
Should I Rebuild or Update My Web Site

Does your company need a new website or does your current site need a refresh or facelift? Join our Should I Rebuild or Update My Website session and learn how the experts decide.

3:00 PM
Managing Google Adwords

New to Google Adwords and want to improve your strategies? Trying to understand everything in the Google Adwords dashboard? Join us for our Managing Google Adwords session and learn how the experts do it.

4:00 PM
Running Successful Email Campaigns

Are your current email campaigns falling flat? Want to increase your click through rate (CTR) and see more sales and better engagement? Join us to learn how to improve your campaigns and see a better ROI.

5:00 PM
SEO and Social Media for B2B

Struggling with increasing your presence online? Posting a lot of information but unsure if it is generating a benefit? Join our SEO and Social Media for B2B session and learn how the experts do it.

Breakout Room 2 – Advanced Online Marketing Solutions

Fred Siver

Fred Siver

President,
TotalWeb Partners

CRM Integration
Website Design
Search Engine Optimization
Meghan Christian

Meghan Christian

Social Media Coordinator,
Emerging Industry Professionals

Content Marketing
Email Marketing
Matthew Sudekum

Matthew Sudekum

Website Project Coordinator,
TotalWeb Partners

Wordpress
Programming
ECommerce
Gavin Siver

Gavin Siver

President,
Emerging Industry Professionals

Programming
Cyber Security
Cloud Computing

2:00 PM
Inbound Marketing

Looking for better ways to connect with prospects and clients to increase sales? Join our Inbound Marketing session and learn how the experts do it.

3:00 PM
Content Marketing; Using Your Content for Lead Gen

Join our Content Marketing session and learn how to make your content work. Content marketing is a strategy that utilizes the creation and distribution of online materials that does not specifically mention a product or service, but creates interest in topics related to a brand.

4:00 PM
Focused on Calls To Action: Chat, Phone, and Forms

Looking to increase your engagement and see more sales? Join our Calls to Action session and learn how the experts maximize actions.

5:00 PM
The Advantages and Challenges of CRM to Website Integration

Need a better way to manage your company’s relationships and interactions with both customers and leads? Join our Advantages and Challenges of CRM Integration session and learn how the experts do it.

Marketing Lounge – Do It Yourself Round Table Discussions

Jen Wynn

Jen Wynn

VP of Expositions,
Emerging Industry Professionals

Business Development
Ericca Muhammad

Ericca Muhammad

Web Developer & Designer,
TotalWeb Partners

Graphic Design and Imagery
Email Marketing
Advertising
Gavin Siver

Gavin Siver

President,
Emerging Industry Professionals

Programming
Cyber Security
Cloud Computing

2:00 PM
WordPress Editors

Need to determine the best “Content Management Solution” (CMS) for your wordpress site? Join us and learn what the top developers use.

3:00 PM
Implementing E-Commerce

Looking to add e-commerce to your website or build out products with configurable options? Join our Implementing E-Commerce roundtable and talk to the experts.

4:00 PM
Do I need to Worry about Cyber Security?

Wondering if you need to increase cyber security for your business? Join our Cyber Security roundtable and talk to the experts and your peers.

5:00 PM
Generating Quality Imagery and Its Importance

Curious how to generate quality imagery for your business that will result in more engagement? Join our Generating Quality Imagery roundtable and hear from graphic experts.

6:00 PM – 8:00 PM
Networking Mixer

Complimentary wine, beer and soft drinks, with light appetizers and a cash bar.


Wednesday, August 23th

9:00AM – 11:30 AM
Continental Breakfast and Coffee in Lounge
WebTech Marketing Lounge Sessions

10:00 AM – 5:45 PM
Floor Open

Keynote Session Over Lunch

12:15 PM – 1:40 PM
Measuring for Success; Mastering Google Analytics & Webmaster Tools

Google Analytics and WebMaster are vital tools to your modern marketing strategies. During this keynote session, you will learn all about these tools and how they are used to measure the success of your various marketing campaigns.

Fred Siver

Fred Siver

President,
TotalWeb Partners

CRM Integration
Website Design
Search Engine Optimization
John Fales

John Fales

Website Project Coordinator,
TotalWeb Partners

Google Analyttics
Search Engine Optimization
Website Design
Gavin Siver

Gavin Siver

President,
Emerging Industry Professionals

Programming
Cyber Security
Cloud Computing

1:00 PM – 4:00 PM
Exhibitor Lounge – Round Tables 1-6 – Cash Bar

2:00 PM – 4:45 PM
Breakout Sessions

Breakout Room 1 – The Solutions of Tomorrow

Gavin Siver

Gavin Siver

President,
Emerging Industry Professionals

Programming
Cyber Security
Cloud Computing
Ericca Muhammad

Ericca Muhammad

Web Developer & Designer
TotalWeb Partners

Graphic Design and Imagery
Email Marketing
Advertising
Devin Priester

Devin Priester

General/Production Manager,
TotalWeb Partners

Website Design
ECommerce
Search Engine Optimization

2:00 PM
The Future of Web Solutions: Progressive Web Apps (PWA)

Want to stay on the pulse of the latest web solutions including Progressive Web Apps? Join us for our The Future of Web Solutions: Progressive Web Apps (PWA) session and learn how the experts are leveraging this new technology.

3:00 PM
The Magic of the Cloud: Servers, Security, and Speed

Curious how utilizing the Cloud will help improve your business? Join us for our The Magic of the Cloud: Servers, Security, and Speed roundtable and talk to the tech geeks that are on the front lines.

4:00 PM
Leveraging AI & Machine Learning

Have legacy or big data? The latest technology is not just for the 800 lb gorilla. Join us to learn how small and medium size firm can leverage machine learning and AI to guide marketing strategies and sales processes. 

Breakout Room 2 – Regulated Industries Marketing: Pharmaceuticals, Cannabis, & Gambling

Fred Siver

Fred Siver

President,
TotalWeb Partners

CRM Integration
Website Design
Search Engine Optimization
Meghan Christian

Meghan Christian

Social Media Coordinator,
Emerging Industry Professionals

Content Marketing
Email Marketing
Jen Wynn

Jen Wynn

VP of Expositions,
Emerging Industry Professionals

Business Development
Devin Priester

Devin Priester

General/Production Manager,
TotalWeb Partners

Programming
Cyber Security
Cloud Computing

2:00 PM – 3:45 PM
The Secrets of Site Design, SEO, & AdWord Campaigns for Regulated Industries

Looking to improve your company’s spot on popular search engines? Join us for our Regulated Industry Session and learn the latest for marketing pharmaceuticals, gaming, Cannabis, and other regulated industries.

4:00 PM
Cannabis Marketing Roundtable

Looking to navigate the complicated do’s and don’ts of online cannabis marketing? Join us for our Cannabis Marketing Roundtable to learn how to run successful marketing campaigns in the cannabis space led by a group that maintains a cannabis site with over 1M annual views.

Marketing Lounge – Roundtables on 24/7/365 Online Strategies

Scott Wynn

Scott Wynn

National Sales Manager,
Emerging Industry Professionals

Sales
Agency
Website Updating
John Fales

John Fales

Website Project Coordinator,
TotalWeb Partners

Google Analyttics
Search Engine Optimization
Website Design
Matthew Sudekum

Matthew Sudekum

Website Project Coordinator,
TotalWeb Partners

Wordpress
Programming
ECommerce

2:00 PM
Why Use an Agency?

Wondering if you should partner with an agency to take some of the load when it comes to key areas of your business? Join our “Why Use an Agency” roundtable and hear from the experts.

3:00 PM
Accurately Measuring Results

Looking to accurately keep track of the results of your sales and marketing efforts? Join our Accurately Measuring Results roundtable and hear from the experts.

4:00 PM
News Archive or Blog?

Join our News Archive or Blog roundtable and converse with the experts. Having a news archive or blog is one of the easiest ways to bump interest in your site and add to your SEO strategy while also demonstrating thought leadership in your industry.

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